Leatherwood's styles have been featured on such high profile acts as Oscar Award nominee Ava Duvernay ("Selma" director), Issa Rae of HBO's Insecure, megastar Will Smith, Grammy winner/R&B superstar Jill Scott, "Iron Man"/"Empire" star Terrence Howard, "Mad Men" star Teyonah Parris, "Black-ish" star Anthony Anderson, "The Color Purple" composer and Grammy/Tony Award nominee Brenda Russell, Maybelline supermodel Tomiko Fraser, actresses Nicole Ari Parker, Kim Coles and Kimberly Elise, Simone Missick (Misty Knight) of NETFLIX Luke Cage Series, as well as a host of entertainment executives, rising stars and beauty entrepreneurs. Her magazine cover and editorial spread exposure include Vogue, Variety, Essence, Elle, Ebony and more.

Whether online, on FOX's hit show "The Real" or in person, Leatherwood's message is rooted in the idea of holistic health and fundamentally loving yourself --- a true inside out approach to hair care. It is from these experiences that the idea of a specialized hair solution began to form.